Episode 5: Get Ready to Cry Yourself to Sleep


“I was like, what are we doing here? Now I’m trying to lead this team of people who don’t want to work on this stuff. I don’t want to work on it. They don’t want to work on it. I could feel the toxic energy... and I didn’t feel like I could be a good leader. It felt like, this fucking sucks.” – Kristen Brown, Hoot Design Co.

“Find a job you love, and you'll never work a day in your life!” – Yeah, that's total BS.

Entrepreneurship is glorified. Romanticized. Idealized.

Instagram and Pinterest overflow with inspirational posts about crushing it, killing it, and how Fri-yay! running your own business is.

But, in the words of Kristen Brown: Once you're living in the real world, “Get ready to cry yourself to sleep.”

#EntrepreneurLife, right?

In this episode, I interview Kristen Brown, owner, founder, and creative director of Hoot Design Co. (and ProFresh's usual host) about the challenges of transforming a tiny online print shop to a bustling full-service ad agency.

Spoiler alert: there are a LOT of bumps along the way.

Get ready for a transparent, roller-coaster filled episode from yours truly.